A genre video is a video that uses conventions of the particular music genre it is promoting. For example a hip-hop video would have the cast dressed in baggy jeans,mesh jersey shirts and a bandanna. An example of a genre video is "My Life" by Slaughterhouse. This is shown at 2:35 seconds when Crooked I is shown wearing a hoody and a "Long Beach" baseball cap with huge chains around his neck. This is conventional of the Hip-Hop genre as the image makes him look tough and successful.
The institution would use this type of video because it appeals to a young black audience because it shows the flashy lifestyle of Hip-Hop artists. This music video would be beneficial for Shady Records because the music artists are making money of the music video.
In Slaughterhouse "My Life" at 02:12 the artist Crooked I has got a rusty old car and he transforms that rusty old car to a stylish expensive car and also his clothes change in the same way. Also at 02:25 it shows Crooked I and another rapper called Royce Da 5'9 in an expensive car. This signifies a typical style of the Hip-Hop genre because you see how you can be from somebody that appears to be poor to someone that's rich and also the fact that you can bi in a expensive car with your friends. That shows you can achieve great things.
I would use this particular style because there's a huge audience these days that like listening to Hip-Hop so I would think this would be a good choice because it's the most played genre on media sectors like TV and Youtube.
Genre Subverting Video
The definition of Genre Subverting videos is a genre that breaks the conventional rules for example in a dance song you'd expect to see would be set in a club with flashing lights, girls in bikinis also it would be colorful etc... but in genre subverting video the conventions are sometimes a little or completely different.
For example in Eminem "Without Me" at 02:00 seconds you see Eminem dressed up as Elvis taking a joke out of him, this is an example of genre subverting because usually you wouldn't see a music artists taking the genre of Hip-Hop for example seriously.
This is a benefit for the audience because at 02:57 seconds Eminem is bold doing yoga and eating a banana this signifies comedy. At 04:06 Eminem is dressed up as Osama bin laden is an abandoned place and on the left you see ENN instead of CNN. This is beneficial for the audience because Eminem is entertaining his audience by making them laugh and keeping them amused.So the audience soon become well known with the codes and conventions of genre subverting and consequently the audience feel the can relate.
The benefits for the Shady Records because the CEO of Shady Records is Eminem so Eminem is getting more money of his record label because he owns the record label.
This style of music could be useful for me because I can get the audience laughing and to keep the audience entertained.and I might want to break the rules in terms of conventions because I might want my music video to be a little bit different to what people might expect in an average music video.
Performance
The definition of performance is where the music artist will perform live but it will be recorded live this is called as live. The conventions you'd see would be the artist of course and the back singers and the musicians playing there instrument.
At 01:05 seconds Alicia Keys is performing "This girls on fire" on stage with an audience filming her and singing the lyrics to her song. This is a demonstration of the performance category.
At 02:18 seconds Alicia Keys is singing and the camera is behind her making look like she's singing her heart out. This signifies a powerful soul another convention of performance. This is beneficial for the audience because the audience can see their favorite music artists on stage that are performing on stage.
This is beneficial for Columbia records because Alicia Keys promotes the music so that Alicia Keys makes money off the concerts and festivals and Columbia make money of Alicia Keys. They also make money off the music video as well.
This could potentially be a good idea for my music video because I could physically interact with my audience.
Narrative
A narrative music video is when the video tells a story. It can tell a story that's linked to the song or it can tell completely different story.
The video for John Newman "Love Me Again" tells the story of two people that were in a relationship and they want to try again. The video is related to the song
because John Newman and there people in the video are describing the same story.
At 02:44 seconds the ex couple get back together this is beneficial for the audience because the audience watching this music video might feel that that can relate to it.
Universal have a benefit because it's universal that are getting back money from the John Newman song "Can you love me again" music video.
I would choose this style because I would like to have a story line in my music video that everyone can easily follow so they might be able to understand it better because there might be people that are going through the same thing.
Animation
An animation music video is either a video that is in a cartoon form or a video that is formed in stop animation those are the conventions and styles of Animation.
At 00:29 seconds Kanye West in the form of a cartoon teddy bear with a chain on running because his going to be late this is an example of Animation.
At 01:22 the scene shows Kanye West running in the rain and there's a cloud floating after him looking ready to eat him. This signifies him trying to run away from the dark days approaching up on him but it doesn't work but eventually it does get better. This is beneficial for the audience because it's n the title of the song "Good Morning" there video shows a bad situation to a good situation.
Benefits for the Good Music record label is that when Kanye Wests "Good Morning" music video gets put out it gets promoted. However Good Music can decrease the risk of not becoming successful by using the codes and conventions of a Animation to appeal to their target audience and an example of this is through out the whole music video where it's all cartoon. This signifies a style of Animation.
This style could useful for my music video because I might want to add animation or stop animation to my music video just to made the video look a little I might want to make my video look cartoon or stop animation because it it'll look unique.
Interpretive
A interpretive music video is where by the video fits with the tempo of the music video. The conventions and style that are in interpretive are when someone says something it appears in the video the words will appear at the same time this is definition of interpretive.
Take Kanye West "Good Life" Ft T-Pain for example. At 02:26 seconds Kanye West is saying "I GOTTA SHINE" and as he's saying the lyrics the words appear as well. This is good for the interpretive category. At 00:04 Kanye West is grafting good life as T-pain is singing the chores at the beginning of the song.
This is beneficial for the audience because at 03:13 seconds it shows the scene of Kanye splashing cash. This is beneficial for the audience because it shows that the audience can recognize it easily. Therefore the audience are more able to understand it more.
This can be a benefit to the Good Music Record label because the Good Music record label have the choice the increase the risk being successful or being unsuccessful so that's why Kanye West makes sure that his music video is impeccable.
I could use the interpretive style for my music video because I might make the music video more colorful.
Impressionist
An impressionist is where the imagery that matches mood and pieces of the mood of the song but not necessarily the lyrics there's no real story or performance through out the music video.
Eminem "Rap God"is a good example for the impressionist style because through out the music video is going at a fast paced to go along with the mood. At 01:16 seconds and for few number of shots Eminem is wearing a suit.
This music video is a beneficial to the audience because it makes the audience feel excited if they see this music video because it's Eminem the so called rap god it'll cause a buzz on the social networks.
This is a benefit for the Shady Records Labels because since it creates a buzz on the social networks more people want to watch the video it can get more likes and views which will make more money.
Surreal/Abstract
Surreal/Abstract music videos are usually the music videos that will leave your brain confused. Also they usually leave you asking yourself what on earth am I watching or it'll leave you asking yourself what on earth did I just watch. The conventions that music artists would usually use would be stuff like wired clothing,locations, special effects so on.
At 02:36 seconds it's a benefit for the audience because it keeps the audience wondering whats going to happen next as it's so weird.
This is a positive impact for the Phantasy Record Label because he got so many likes of the audience that watched the music video and it was so weird.
I would use the Surreal/Abstract style because I would want to wonder what on earth they're watching and why they're watching it.
Pastiche/Homage
A pastiche/homage music video is where the video imitates certain features from another media text.
Lil Wayne "6 foot 7 is an example of homage because at 01:11 seconds the scene shows Lil Wayne in a car that's flipping over similar to the inception film at that particular scene.
This is a good example of how homage works and how it can imitate other media texts. So at 00:10 seconds it imitates from another scene from inception when Lil Wayne is getting push into a bath to wake him up from his dream.This is beneficial because they can see the resemblance from this music video and the inception movie.
The reason why it's beneficial for the institution is because Lil Wayne is getting some ideas of the inception film so the institution will give him more money because he's getting ideas from a famous film.
I could use the homage because if I was to get ideas of a film then people would understand where I got my ideas and inspiration from.
Parody
A parody is fan based music video that takes the mick out of a official music video and the conventions you'll see are people making up their own lyrics music videos but the singer or rapper are are taking the mick.
Ariana Grande ft Iggy Azalea "Problem" is a good example at 00:01 straight a way it looks almost like the original music video. I explain my point by saying the woman playing as Ariana Grande is wearing the same clothes as her but in the people in the background are wearing different clothes these two example signify that this is parody.
At 00: 05 seconds there's a male instead of a female. This is beneficial for the audience because it's humorous to watch. For example at 00:56 seconds shows a person playing the role as Big Sean and the person playing as Ariana Grande say "Big Sean you need to start flossin'"this is also humorous to watch as they make their own lyrics.
The Institution wouldn't get paid as much because it's not a official video by a real music artist. Although they will still get paid by the amount of likes on the music video so this is beneficial because even if it's a parody the institution is still making money.
I would use the parody style because I'd want to take the mick out of music artists just for fun to keep the young teenagers and adults entertained.
Reference
A reference is a style that takes out certain scenes out the moving and then goes back to the music video again and through out the music video.
This is an excellent example for the audience because it shows parts of the film in a sense it advertises the film to make the audience go and see it in a nutshell it's good because the artist are advertising a really awesome film.
This is beneficial because it's Columbia records that's getting paid of the amount of likes that are shown for this music video and it will get even more links because there show a famous film.
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