Promote new music releases.
Artists promote their new music releases by making music videos that go with the song.They do this to get publicity so they can be well known by the audience also they can make publicity so they can be identified worldwide. An example of this is 50 Cent this single was released from the album "In Da Club" which created a major hype. This single also raised awareness through mainstream and the audience and this single was released when 50 Cent was signed to "Shady Records".
To create a visual representation of the artist
David Guetta "Where them Girls At" is a good example of a visual representation of the artist because David Guetta is seen throughout the music video although he's not actually performing. The artists brand is enlarged by the song because it's a well know single on the radio and on the music channels. This song communicates the energy it's outdoors and it's sunny so the vibe that you would get is a summer vibe. So David Guetta song style would address him as a summer anthem type of person. David Guetta has reinvented himself as a a party rocking artist.
Extend the play ability and provide additional income from the song
The Michael Jackson "Thriller" song is for a good example for extending the play ability because even though Micheal Jackson isn't alive the song stills gets played and so the song is still memorable to the public eye because people still play the song on Halloween to set the spooky and scary scene or would at least to think about the song at or near halloween. For example from 02:15 seconds to 03:40 although it's a music video they've made it look like a movie at certain parts of the music video would fit the halloween theme. The royalty payments from the music channels would benefit this song because channels would usually play this song near halloween. Michael Jackson also has a movie called "The Making of Thriller" so also he would get money from that too.
Synergy
This music video would be good for synergy because it links in with other media sectors by being a music video that has characters from different films and also music artists. Increase the awareness for the institution by being played so many times on the TV.. It also introduces artists to new sectors of the industry. Also the industry would of made a lot of money of this video because when this song was a hit single it got a lot of play on the TV. Also it has iconic characters from films for example in the music video you will see a character from Despicable Me and it also has music artists in it for example Tyler the Creator so it will get more views.
To be a form of art in itself
Artists sometimes create forms of art in itself for example the Lil Jon "Turn Down For What" is a very strange and weird video so it's more likely that this video going to be very memorable video and the reason why it's memorable is because you see a guy at the beginning of the video smashing his body though a flat. It's the music industry and the artist probably made a lot of money because this song is played in tv a lot of times and also on the radio and possibly in night clubs too. This song got a lot of likes and comments on you tube
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