Social Media is the term used for various social networks which connect friends, businesses and organizations with each other. Such examples of this would be Facebook, Twitter and Instagram. You can use social network sites to talk to friends, post video/pictures and you can go and explore and communicate with people with the same interests as you. Social media also allows you to keep you up to date with the news. Music Artists also use social media to promote their work by posting music videos on social media websites. This advertises their music videos in order to attract more people, and build a wider audience. This is done where by fans of various music artists view music videos and share these videos on websites such as( Facebook ,Twitter and Youtube, Gmail, )with their social media friends this is an advantage for the artist as it gains them more fans. The downside of social media for a music artist is that if a music video is not liked this unpopularity is very visible and very easy to see minimum likes / minimum views which naturally effects the credibility for that particular artist.
Social media is an advantage for the institution because the record label want to boost their sales and make money. It is a really good way for unknown artists to become more well known cheaply, and they make their money by taking a percentage of the artist that are doing interviews to sell their music. Social media is an advantage for the distributor because for the audience they can keep there consumers interested. Social media is a disadvantage for the distributor because if they don't keep there consumers interested then the artist will lose then fans won't buy the artist and if the artist isn't making money then the distributor won't make money. Social Media will have a positive impact for the audience because when the audience like they will like the video, share it and then tell the friends about the video. A disadvantage for Social Media is that for the if the audience don't like the video then they won't like it and then they won't post it and they won't tell their friends about the music video.Mainstream TV
The following channels on Mainstream TV - BBC, ITV, Channel 4, Channel 5 and Sky 1 are channels that are available to watch. An example for a mainstream TV channel is One show on BBC 1 and if the artist is on the TV show then it might help the record label because if the record label put the product onto the One show the product gets shown to a broader audience.
A disadvantage for the Mainstream TV is that the audience might not like the music video so the record label wouldn't get money because the artist wouldn't be making money. A advantage for Mainstream TV for the distributor because they can put out the artists music on national television.
Mainstream TV is a reliable media tool for a music distributor as it has the potential to reach audiences in their millions worldwide. Naturally this would be lucrative and beneficial to the record label.
A disadvantage for Mainstream TV is that for the distributor if the distributor doesn't put the music video on Mainstream TV people won't hear about the music video. If the music artists music video isn't getting shown then the distributor isn't using the media tool that has been given to them.
Mainstream TV is advantage for the audience because they get to it's the audience that are watching the artists music video and if the music artists feels that they can identify themselves with the audience then the audience will feel that they can relate themselves to the music artist.
Mainstream TV is disadvantage for the audience because if the audience feel that they can't relate with the music artist then the audience won't feel like the there not relating to the music artist then the audience lose interest in the music artist.
Mainstream TV is advantage for the music artist because their music video is getting shown to as many place as possible through the distributor so the music artist is getting more people attention and that attention from people turn into fans so the music artist is gaining more fans.
The Mainstream TV is disadvantage for the music artist because the music artist want to show their music videos for publicity otherwise the artist gets dropped from the record label.
Music Channels
Music Video Outlets
Types of Music Channels
MTV, BET, Viva, The Box, 4Music, KISS TV, Smash hits TV, Magic TV, Heat TV, Chart Show TV, The Vault, Flava, Kerrang.
MTV is owned by media giant Viacom, which also owns music channel VH1 and Black Entertainment Television,which also airs music videos to a worldwide audience.
Advantage of MTV today:
Music Channels are an advantage for the record label because they can make more money off the music artist because the artists video is getting more because there are more music channels. Music Channels are a disadvantage for the record label because the music channel might get shut down and then the record label isn't making money. Music Channels are an advantage for the distributor because the distributor can make lots of money by putting the music video by the music artist on to MTV and a lot of other music channels so the distributor is using the skills that they've developed. Music Channels are a disadvantage for the distributor because the distributor's role is to put music out if the artists music artists not being put out the music then their not doing their job correctly. Music Channels are advantage for the audience because they get the most up to date music TV and they do playlist of 25 to 40 of their favorite music it's also free to watch. Music channels are disadvantage for the audience because they don't get to choose what they watch and have to watch adverts in between.
For all genres of music and play music videos 24 hours a day, seven days a week, targeted to a younger outlet. A big influence on its audience artists can received worldwide exposure when their music video is played.MTV exclusives list of videos on continuous play Recognized iconic channel TV's position as the dominant force in music television
For example Beyoncé has been successful in securing an artist profile across most MTV channels. Her videos always use sophisticated effects with a story line or a trendy concept. A benefit of music videos to the artist is that it represents their current image, personality and brand. Record Labels work together with music channels to ensure the playing of their videos, leading to increased sales of the single and album of the artist.
Unknown artists and independent labels may find it difficult to work with music channels as the distributor doesn't know much about them, however, Channel AKA provides service for these artists who are in a certain type of genre, i.e 'Grime' and 'UK Rap.'
Direct CD/ Special Edition CD/DVD Releases
A famous music artist that does a collection of all their classic music videos and put them on a DVD and is then sold through distributors such as Amazon and HMV. The benefits of this for the audience is that they have something at hand if they are a huge fan, they can buy them for gifts and also could be used as collectible items. Direct CD/ Special Edition CD/DVD Releases are an advantage for the institution because it's the record label that are getting the percentage of the music artists money from selling the DVD/CD's and the merchandise as well. Direct CD/ Special Edition CD/DVD Releases are a disadvantage because is the DVD/CD's aren't selling then there not making money.Direct Special Edition CD/DVD Releases are advantage for the distributor because it's the distributor that's putting the DVD/CD's in the stores. Direct CD/ Special Edition CD/DVD Releases are disadvantage because if the audience don't like the music artist then the won't buy the DVD/CD. Special Edition DVD Releases are advantage for the audience because there might be a hype about it then when the audience buy they can watch the bonuses and director's cut etc.... Direct CD/ Special Edition CD/DVD Releases are disadvantage for the audience because if there's not a hype about it or not interested in the music artist then they won't buy the DVD/CD. Direct CD/ Special Edition CD/DVD Releases are advantage for the music artist because the music artist is the one who's getting money of the the Direct CD/ Special Edition CD/DVD Releases and then the merchandise as well. Direct CD/ Special Edition CD/DVD Releases is a disadvantage for the music artist because if the special edition DVD/CD's is more expensive then the standard edition version then people would rather by the standard version instead.Streaming Websites
Streaming websites is where you can watch music videos on demand that you can watch anytime it's also a quick way of getting music and music videos. Artists institutions post on streaming websites because the music artists institutions want to make money, they make money from the amount of likes from the music video on the streaming website. Streaming websites have a advantage on the record label because they make their money from the views from Youtube or Vevo for example. Streaming Websites have a disadvantage on the record label because there might be explicit language. Streaming videos have an advantage for the distributor because their promoting the music video to try and get as many views as possible. Streaming videos should have a disadvantage for the distributor because if the distributor is costing the music artist a lot of money and you can stream it on youtube for free then the distributor loses business. Streaming videos should have a positive impact on the audience because it don't charge them anything it's completely free also the music video can become viral a spread over the globe. Streaming Websites should have a bad impact on the audience because the adverts interrupts the music video. Streaming Websites should have a good impact on the artist because if there music video when they reach a certain amount of likes then the get paid. Streaming Websites should have a negative impact on the music artist because if they don't reach that certain amount of like then they don't get paid.
Artist's Websites
Artist's Websites is when you go on an official artists website and you get to see their latest work such as music videos and etc.... Record Labels post on Music Artists websites because they can support the music artist on there website. Artist Websites have an advantage for the record label because they can elevate the music artists merchandise. Artist Websites have a disadvantage for the record label because you might have to continuously keep going on the music artists website to keep up to date. A good thing for the distributor is that they can keep the audience informed about the music video on social networks and the can also promote tickets sales and that could lead on to going and seeing the artist live on stage all from watching that artists video. A negative thing about the distributor is that the audience might not know the name of the site. A good thing about the audience is is that they can get a lot of information about the artist and also they can watch it as many times as they want. A bad thing about the audience is that they might charge the fans or it might not always be up to date. A good thing for the artist is that they can tell there fans the latest news. A bad thing for the artist is that there music might be blocked from there music being too explicit.
http://www.nasirjones.com/splash
Downloads (legal and illegal)
Download (legal and illegal) is where you goon sites where you can download for example iTunes. Record Labels post on Downloads because they can get money fro the people buying the music video. Downloads are good for the institution because they can get money from audience that are downloading the music video. Downloads are bad for the record label because if not enough people download the music video the record label won't make money. Downloads are good for the Distributor because they want to get as many download videos as possible because they want to make money and they also show the music video to the public. Downloads are bad for the Distributor because the audience might not download the music video because they can't pay for it because it might be expensive. Downloads can have a positive impact on the audience because they can get it for free. Downloads can have a negative impact on the audience because they can get fined for downloading illegally. Downloading is good for the artist because their sharing there music with the fans. Downloading is bad for the artist because the audience isn't paying for the music video there just taking it.
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